We continue our Leadership Mythbuster series with Jenni Egger, owner and principal designer at JED Designs. Together, we're shining a light on a leadership myth that holds so many business owners back: "If I set higher standards, people will leave."

Jenni and I dig deep into her evolution as a leader, including the challenges and big wins she's experienced as she's scaled her team and built a thriving business. We talk about what it really takes to create a place where high standards and high performers can flourish, and how role clarity, structure, and strong processes create freedom and satisfaction for everyone involved.

If you've ever worried that raising the bar in your business might scare people off, this episode is for you.

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