In this episode, I explain why low live attendance at webinars, challenges, boot camps, and other launch events is completely normal—and why getting more people to show up live can make a significant difference to your results. While only around 30–40% of people may attend live, getting more than 50% is considered a strong result. I share why live attendees often engage more, watch for longer, and are more likely to buy than people who only watch the replay.
I share five practical ways to increase live attendance at your launch events, starting with choosing the right day and time for your specific audience. I explain how getting your event into people’s calendars, providing something valuable in advance, offering a live-only bonus, sending plenty of reminders, and adding a personal touch can all encourage more people to show up. By the end of this episode, you’ll have simple strategies you can use to improve your live attendance and create a more engaging launch experience.
3 Key Takeaways:
Choose the Right Time for Your AudienceThere is no universal best day or time to host a live event. Look at your specific audience and test different timings to find when they are most likely to be available and engaged.
Give People a Reason to Show Up LiveProviding something in advance, such as a workbook, and offering a bonus that is only available during the live session can increase the perceived value of attending and encourage people to make the commitment.
Use Reminders and Personal ConnectionPeople are busy and often need more reminders than you think. Send reminders at key times, such as 24 hours before, one hour before, and right as the event starts. When possible, add a personal touch through communities or direct messages to encourage people to attend.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
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