In this episode, I explain what to do with the 90% of people who don’t buy during your launch. While it’s easy to focus on the people who purchased and move on once the cart closes, the majority of your audience will usually not buy on their first launch—and that doesn’t mean they’re lost forever. I share why following up with these potential customers can create more opportunities and help you understand what may have stopped them from buying.
I explore the importance of giving your audience a short breather after a launch before introducing a downsell: a lower-commitment offer designed to address the main objection preventing someone from buying the original offer. I share examples of downsells that have both failed and worked for me, explain how to price them, and discuss why you should focus on one offer at a time rather than overwhelming your audience. Finally, I explain how surveying non-buyers can provide valuable insights to improve your next launch and help you create offers that better meet your audience’s needs.
3 Key Takeaways:
Don’t Forget About the People Who Didn’t BuyA launch doesn’t end when the cart closes. The majority of your audience may not have been ready to buy, so continuing to nurture and support them can create future opportunities.
Use Downsells to Address the Real ObjectionA downsell should not simply be a cheaper version of your main offer. It should directly address the main reason someone didn’t buy and provide a lower-commitment way for them to take the next step.
Learn From Your Non-BuyersSurveying the people who didn’t purchase can help you understand their objections, identify gaps in your messaging or offer, and make your next launch more effective.
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