Episode 240 - Why Your AI-Written Content Is Killing Your Brand

If your emails, ads, and landing pages sound generic—and your audience notices—your clicks, conversions, and brand trust can take a hit.

Join Brad Friedman and Evelina Kaganovitch as they discuss the importance of good copywriting in email and marketing campaigns, why AI can't replace real brand voice, and how better messaging can improve trust, conversions, and results.

Evelina Kaganovitch is a messaging strategist and copywriter who helps creative founders turn their content, especially email lists, into revenue engines.

In this episode, Evelina shares practical guidance on using AI without sounding generic, writing stronger ad hooks, improving trust through human-centered messaging, and creating copy that better matches your audience's needs and level of awareness.

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