Your best salesperson may be the worst person on your team to handle cold outreach, and Kevin Downey explains why.
Hiring a successful salesperson does not mean you are hiring someone willing or built to spend hours every day prospecting and making cold calls.
Join Brad Friedman and Kevin Downey as they discuss B2B email lead generation, sales team structure, and how to identify sales or business development reps who are built for cold outreach so you can generate more qualified conversations without expecting expensive salespeople to do work they are unlikely to sustain.
Kevin is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing.
The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
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