'Why consumers still prioritise travel | Travel trends, consumer confidence & the future of the industry' with Advantage Travel across the UK

Despite economic pressures, geopolitical uncertainty and years of disruption, people are still choosing to travel.

In the latest instalment of 'In the frame', Andrea speaks with Julia Lo Bue-Said OBE, CEO of Advantage Travel Partnership, about the resilience of the travel industry, the lasting impact of COVID-19, evolving consumer travel trends, and how being a fully remote organisation has transformed leadership and led to business growth. Julia also shares the story behind her OBE, lessons from leading through crisis, and why confidence, adaptability and community are critical for future success.