‘What nobody tells you about scaling a business’ with Mazuma Mobile in Lancaster

Our host, Andrea Delay, speaks to Craig Smith, Group Managing Director of Mazuma Mobile and ICT Reverse, about building a business from a simple idea into an industry-leading company. Craig shares lessons from entrepreneurship, navigating cashflow challenges, leading through uncertainty, managing acquisitions, and driving business growth over more than two decades. The conversation explores leadership, resilience, trust, company culture and what it takes to keep evolving in a rapidly changing business landscape.