Has anyone of influence in your life ever insisted that you rebrand your business as part of a growth strategy? Or, perhaps you've considered it on your own. After all, a gorgeous logo and thoughtful color palette are useful for attracting clients, right?
Wrong. Pretty things attract people who like pretty things, not necessarily people who want to pay you the big bucks - and that's the end of it.
If your business is experiencing a lack of clients, a rebrand won't make draw them in - and has actually proven to backfire. The good news: You just need to reposition what you currently have.
Today on The Kate Show, I'm walking you through the rebrand fiascos of giant, well-known companies so that we all can learn from their mistakes. Furthermore, I'm sharing how the luxury client is redefining "luxury" itself and what that means for the future of your high-end design, organizing, or staging business.
Resources
💠Book a discovery call to learn how I can help you reposition, message, and reach your ideal client.
Music License: K9OHCUB70RDLNTDW_Ghostly Trails
📌 Timestamps:
0:00 Introduction
2:23 The Cracker Barrel Rebrand Fiasco
5:28 Nike and Adidas' Brand Strategies
7:31 Jaguar's Failed Rebrand
11:01 The Changing Definition of Luxury
15:17 The Outlook for Luxury Designers, Home Organizers, and Stagers
17:24 Repositioning Your Business Instead of Rebrand
