The Kate Show
Avsnitt

Being Told NO 20X in a Row + the Grit Required for Success

Dela

Jessica is the designer you want on your project, and the friend you need but haven't met yet. I was thrilled to talk with Jessica candidly about the gritty side of starting a design firm and what it has required of her to get as far as she has.


Jessica Jensen is the founder of Stylescape Studio in Scottsdale, Arizona, and nothing about her design firm was "handed" to her. That said, she made strategic decisions and relied on wisdom and support from the right influences in her life to get where she is today.


This is one of the most relatable, action-inspiring success stories I've had the honor of showcasing on my podcast, and I can't wait for you to hear it.


📌 Timestamps

0:00 Introduction and Guest Bio

3:53 Overcoming Early Business Struggles

7:43 Her Support System

11:53 Her Design Team

16:30 The Secret to a Successful Design Firm

19:03 Keeping Overhead Low and Wearing All the Hats

22:17 How She Survived 20+ Nos and a Cash‑Flow Crisis

26:58 Strategic Marketing Approaches

31:31 Targeting Professional Referrals

38:42 Sales Techniques and Growth Plans

44:36 Advice to New Designers

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