Think you or your clients have full coverage? Jerred Mason learned the hard way that many people are riding with state-minimum "fool's coverage." In this episode, he shows you how to protect clients, lock in retention with bundles, and use simple marketing rhythms to be known in your market.
In this episode:
Full vs. "fool's" coverage—why state minimums fail real people
The question-behind-the-question: sell to the client's true priority
Three-way handoffs that convert referrals in real time (with disclosure)
Bundle strategy that drives 95–98% retention
A 12-month marketing plan tied to 10/5/1-year goals
The 21-day, 3-minute live challenge to own your local story
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