87% of Agents Fail. Here's What the Other 13% Do Differently | Lance Billingsley

Top performers don't avoid failure—they outlearn it. Former Tom Ferry coach and Navi Title VP Lance Billingsley reveals how the 13% win by focusing hard, iterating fast, and executing with discipline.

In this episode, you'll hear how to pick one growth lever, master it, and scale without burning out.

• Why 87% of agents fail—and what the 13% do differently

• The FIRE framework (Focus, Initiative, Resiliency, Execution) and the four-burner analogy

• Shotgun vs. sniper marketing: master one channel, then delegate

• Teams as "neighborhood groups" and why brokerages struggle to systematize success

• Real-world playbooks: geo-farming at scale vs. social/video domination

• The "one deal pays for it" myth and how to think about ROI and runway

• Using AI to shorten feedback loops and fail faster

Lance's book, "The 13%": https://www.amazon.com/13-estate-professionals-fail-dont/dp/B0GYWD1WFT

The 13% Podcast: https://www.youtube.com/@UC2vOTxldMpFBSE4eXuBqgiA

Lance on Linkedin: https://www.linkedin.com/in/lance-billingsley-883038125

Lance's Instagram: https://www.instagram.com/lance.billingsley/ 

📖 Get updates on the new team‑building book: http://remindermedia.com/teambook

⭐️ Join the $100M Team Mastermind (Sept 22–23 in Scottsdale, AZ): http://remindermedia.com/teamevent