Why Your Content Gets Likes But No Patients | GYC Podcast 385

The content that goes viral is rarely the content that fills your books - and in this episode, Jack and Mic make a compelling case for why that's actually good news for clinic owners.

In this episode of the Grow Your Clinic podcast, Jack O'Brien and Mic Rizk cover a lot of ground - from why Alex Hormozi's highest reaching videos generated the least business, to what the Penrith Panthers do behind the goalposts that your clinic team could learn from. They get into the unpolished content strategy that's actually converting to patients right now, why trust has to be earned and can't be faked online, how vulnerability is the most underused leadership tool in allied health, and what Mic is doing to prepare his clinics for a tougher economic environment.

A wide-ranging, honest and practical episode with two clinic owners who are in the thick of it.

In This Episode You'll Learn:
 📱 Why the most viral content generates the least business - and what actually converts
 🎯 How to create niche content that speaks directly to your patient avatar
 🤝 Why trust has to be earned - and the behaviours that build it online and in clinic
 😤 How vulnerability makes you a stronger clinic owner and leader
 💰 How Mic is thinking about the economy, award changes and what comes next

Resources:
 ►Clinic Mastery Trusted Partners: https://partners.clinicmastery.com/trusted-by.html

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