"The only difference between me and my audience is simple: I've been doing the principles that I'm teaching longer." - Cole Hatter

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Your product will not be seen without great marketing.

That's the truth for any industry, but it's especially relevant to real estate. In such a saturated market, no matter how great your business operation is, you will not cut through the noise unless you have great marketing.

And that's why on today's episode of The Real Estate Mastermind Show, we are talking about the power of great marketing in the real estate industry. Whether at REIA groups, conferences, or even just showing a house to a prospective buyer, you must be packaging your value inside a story. When you do this, you're able to connect with your audience by addressing and bypassing the human brain's 25 cognitive biases. Tune in to learn more about this technique, so you can take your marketing game to the next level!

And don't forget! You can also listen to The Tai Lopez Show on Spotify! Click "Follow" and let me know what you think!

"Persuasion isn't just about persuading others. It's about persuading yourself by attacking your cognitive biases." - Tai Lopez

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Points to Keep In Mind

  • Be careful of those who absorb knowledge but don't do anything with it
  • Show that the only difference between you and those you're persuading is that you implement action
  • Establish a common enemy with the audience you're persuading
  • Built rapport by creating labels that you and your audience can
  • Invest in short-term sacrifices for long-term gains
  • The human brain needs stories and pictures to visualize the value
  • Don't compensate for insecurity by overselling your success
    • The audience will lose rapport with you
  • Use embedded commands to plant seeds that affirm the audience's view that they aren't unlike you
  • Implement ethics into your business; don't take people's last dollar
  • With lenders, use persuasive language to ensure that he/she will get their money back
  • Be careful to not be intimidating when you're negotiating a deal
  • Understand every investor wants a sure deal
    • If you aren't closing deals, it's because you aren't clearly articulating how the investor will get his/her money back
  • Reframe your idea of persuasion by persuading yourself
  • Use words like "we" and "us" to create commonality between you and those you're trying to persuade

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