"Persuasion isn't just about persuading others. It's about persuading yourself by attacking your cognitive biases." - Tai Lopez

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Real estate is unlike any other industry.

That's because the level of deal-making is so high. From negotiating with tenants to signing contracts with developers to soliciting investment from lenders, at every touchpoint of the real estate funnel, there is a deal happening. Mastering the interpersonal seesaw of negotiation will help take your efforts on this front to the next level.

And that's why on today's episode of The Real Estate Mastermind Show, we are talking about the power of persuasion in the real estate industry. Whether it's dealing with tenants, buyers, or lenders, there is almost always someone who needs to be persuaded to join your side in real estate. How you do this is through a unique language that draws a commonality between you and whoever you're speaking to and calls attention to an outside enemy that you're fighting against.

Tune in to learn more about this technique, so you can learn how to speak the language of persuasion!

And don't forget! You can also listen to The Tai Lopez Show on Spotify! Click "Follow" and let me know what you think!

"The only difference between me and my audience is simple: I've been doing the principles that I'm teaching longer." - Cole Hatter

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Points to Keep In Mind

  • Use words like "we" and "us" to create commonality between you and those you're trying to persuade
  • Show that the only difference between you and those you're persuading is that you implement action
  • The human brain needs stories and pictures to visualize the value
  • Don't compensate for insecurity by overselling your success
    • The audience will lose rapport with you
  • Use embedded commands to plant seeds that affirm the audience's view that they aren't unlike you
  • Implement ethics into your business; don't take people's last dollar
  • With lenders, use persuasive language to ensure that he/she will get their money back
  • Be careful to not be intimidating when you're negotiating a deal
  • Understand every investor wants a sure deal
    • If you aren't closing deals, it's because you aren't clearly articulating how the investor will get his/her money back
  • Reframe your idea of persuasion by persuading yourself

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