John Hecker: Founder of Merch Bar on Building a Marketplace for Music Merchandise

In this episode of The Casey Adams Show, John Hecker, founder and CEO of Merch Bar, shares his journey from the music industry to building a technology company focused on merchandise. He discusses the challenges and successes of signing artists like Avril Lavigne, the impact of streaming on the music business, and the role of AI in music creation. He also delves into the importance of fan engagement, the crowdfunding campaign with Republic.com, and offers advice for aspiring entrepreneurs.

Learn more about Merch Bar: https://www.merchbar.com/

Chapters

00:00 Introduction to Merch Bar and John Hecker

02:29 John Hecker's Journey into the Music Business

04:52 The Story Behind Signing Avril Lavigne

10:59 Transitioning from Music to Technology

17:55 The Impact of AI on the Music Industry

21:19 Understanding Merch Bar and Merchagogo

24:20 Exploring Equity Crowdfunding with Republic

29:56 The Evolution of Music and Fan Engagement

37:31 Entrepreneurial Mindset and Personal Growth

42:31 Future Visions: Community and Engagement in Merchandising