In this episode of The Casey Adams Show, Mesh Gelman, Founder and CEO of Cumulus Coffee, takes us on the inspiring journey behind his revolutionary cold coffee machine. Mesh shares how he identified a gap in the market for high-quality cold coffee at home and developed a cutting-edge nitro cold brew experience. He opens up about his entrepreneurial background, a pivotal meeting with Starbucks legend Howard Schultz, and the role of storytelling in building a brand. Meche also delves into the challenges of fundraising, launching a new product, and fostering deep connections with customers. Join us for a masterclass in innovation, resilience, and the future of coffee.
đ Exclusive Offer: Use code "CASEY" for $100 off your Cumulus Coffee machine! Shop now!
Chapters:
00:00 Introduction to Cumulus Coffee and Its Vision
02:59 From Concept to Launch: The Cumulus Coffee Journey
06:03 The Nitro Cold Brew Experience: Innovation in Every Cup
08:57 Meche Gelmanâs Background and Entrepreneurial Beginnings
12:03 Why Customer Connection is Key to Success
15:04 Meeting Howard Schultz: Lessons from a Legend
17:45 The Power of Storytelling in Business
31:19 Captivating Consumers Through Experience
35:17 Coffee and Emotional Connection: A Deeper Bond
39:32 Crafted for Cold: Redefining the Coffee Experience
43:12 Blending Art and Science with Cumulus Coffee
48:17 Fundraising Challenges and Strategies
51:53 Reflections on Year One and Exciting Future Plans
Follow Mesh Gelman:
Instagram
LinkedIn
