On today’s episode, we welcome Katina Mountanos, Founder and CEO of Kosterina — a modern Mediterranean wellness brand built around high-antioxidant, early-harvest extra virgin olive oil.
Kosterina is what happens when someone is searching for something better, so they decide to create it. Katina grew up with olive oil as part of everyday life, but later realized that much of what was sold in the U.S. lacked the quality, freshness, and health benefits consumers expected. That discovery became her why: to make truly great olive oil more accessible and help people live longer, healthier, and more delicious lives.
In this episode, Katina shares what most consumers still don’t understand about olive oil, why she built Kosterina as a wellness brand, how she scaled into retailers like Whole Foods and Target, and what it takes to turn a timeless ingredient into a modern lifestyle company.
So, so good! Listen now.
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