On today’s episode, we welcome Erica Small, Co-Founder of Yes Way Rosé — a brand that proves some of the best consumer companies don’t start with a product. They start with a point of view.
What began as a social media movement between two lifelong friends became one of the leading rosé brands in the U.S., with more than 13 million bottles sold and nationwide distribution. Not bad for two founders who didn’t come from the wine industry and decided to challenge a category that often takes itself far too seriously.
In this episode, Erica shares how she and her co-founder built a community before they ever sold a bottle of wine, why being outsiders became their biggest advantage, and what it took to break through in a crowded category filled with legacy brands and celebrity labels. We also discuss the evolution of Yes Way Rosé from their “party era” to their “mom era,” the launch of their new non-alcoholic rosé, and why consumer behavior around drinking is changing faster than many people realize. This is a conversation about brand-building, storytelling, community, and knowing when to evolve without losing what made people fall in love with your brand in the first place.
This is a must listen. You can find the interview here or anywhere you listen to podcasts 🎧.
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