Somebody you know is in a room right now. A board meeting, a group text, a conference hallway. And somebody just asked, "Do you know anyone who..." and described exactly what you do. Your friend has five seconds and no notes. What comes out of her mouth decides whether you get the call.
This week we sort what people actually say about you when you're not there, and build the one sentence that gets your name said with a reason attached. Last week the buyer at least had your headline in front of her. This week she's never heard of you, and everything depends on what somebody else can say about you from memory.
In this episode:
- The five rooms where referrals really happen (and the newest one, with nobody in it)
- The four piles: label, compliment, call, old job, and why your biggest pile is probably the least useful
- Why nobody has ever asked "who do you know that's phenomenal?"
- The three-step build: steal their words, put them in the frame, test it
- Four places your sentence goes this week, including the intro everybody skips
Homework: one text to three well-connected people. "This is what I'm telling people now: [your sentence]. Who's one person who should hear it?"
Resources mentioned:
Episode 394, the buyer's-chair game: www.karenyankovich.com/394?utm_source=podcast&utm_medium=shownotes&utm_content=395
Episode 388, getting found when someone looks you up: https://karenyankovich.com/optimize-linkedin-profile-google-search/?utm_source=podcast&utm_medium=shownotes&utm_content=395
Once you've got your sentence, the next question is how to get it into bigger rooms. That's the free Borrow the Stage masterclass, on demand: https://sheslinkedup.com/masterclass?utm_source=podcast&utm_medium=shownotes&utm_content=395
Magical Quotes From The Episode:
"You don't have to be in the room, but your sentence does."
"The vaguer you are, the riskier you are to recommend."
"Your marketing language is what you wish people would say. Their words are what they'll really say."
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