You have twenty-two years of experience. She has eight. She got the engagement, and it took the client about four seconds to decide.

 

In this episode Karen Yankovich puts you in the buyer's chair to show you why. You'll hire one of two consultants, refer one of them to a friend, and then read your own LinkedIn headline the way a stranger with one problem would. Then you'll get the one sentence that makes you easy to pick, and three checks to run it through.

 

In this episode:

  • The four-second hiring test, and why the more qualified consultant never makes the short list
  • Why referrals go to the person a friend can describe in a single text
  • Category first, credentials second: how buyers really choose
  • How to write your "What is she for?" sentence, with three checks
  • Why writing a paragraph instead of a sentence is useful information, and what to do with it

Your homework: Text three people who know your work and ask, "Quick question, no wrong answer. If someone asked you what I do, what would you tell them?" Don't hint. Keep what comes back. You'll need it next week. Once you have your sentence, the next question is where to say it so it travels. Watch the FREE Borrow the Stage masterclass.

 

Resources Mentioned In The Episode:

 

Magical Quotes From The Episode:

"They don't hire the most qualified. They hire the easiest to cast."

"The list isn't wrong. It's just in the wrong place."

"Nobody decided against her. She just never came up."

 

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

 

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