You know exactly who I mean. The person you've thought about reaching out to on LinkedIn more than once — and then closed the tab because you didn't know what to say. This week, Karen makes the case for why she's not a stranger, and why your dormant LinkedIn connections might be the single most overlooked opportunity in your business.
Karen breaks down why the people already in your LinkedIn network — old coworkers, old clients, people you met at a conference once — are worth more than a brand-new cold connection. Backed by a Rutgers study on reconnecting with dormant ties, she gives you the exact, no-pressure way to build a list of 10 and reach out without it feeling awkward, pitchy, or forced.
In this episode, you'll learn:
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Why a dormant LinkedIn connection is more valuable than a brand-new one
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The Rutgers study showing reconnected ties often outperform current ones
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How to build your list of 10 dormant contacts in under a week
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The exact reconnection message formula — no apologies, no asks, no pitch
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Why the metric that matters is calls on your calendar, not likes on your post
If you've been sitting on a LinkedIn network you think is "dead," this episode will change your mind — and give you a simple weekly habit to start turning it into real opportunities.
Loved this episode? Subscribe to Good Girls Get Rich so you never miss one, and share it with a friend who's been avoiding that one LinkedIn message. Ready to go deeper? Grab the free Borrow the Stage masterclass at SheLinkedUp.com/masterclass.
Resources Mentioned In The Episode:
Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages
Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative
LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability.
Work with Karen: Book a call to talk through your own visibility strategy.
Magical Quotes From The Episode:
"She is not a stranger. She is not a cold lead. She already knows you're good at what you do — and that's the most expensive thing to build."
"Your network is not cold. It's sleeping."
"The silence is something loud in your head — not hers."
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