You got booked on the podcast. It went great. The host said it was one of her favorite conversations, and then the episode dropped, you posted the link, and your sister-in-law liked it.
That is not a visibility problem. That is a continuation problem, and it takes about twenty minutes to fix.
A podcast has no way to keep you. There is no follow button that means anything for a guest, no messages tab, no way for the woman who thought "oh, she's good" to ever find you again. The show hands you forty minutes and then it takes the room back. LinkedIn is where you keep the room.
In this episode:
- Why the guest list matters more than the download number, and how to pull it
- The connection request to send the host on the day you record, not the day it airs
- What to put in your LinkedIn Featured section, and why you rewrite the title
- The post that is not "so honored to have joined"
- The one question to ask when somebody messages you about the episode
Your homework: find the last podcast you were on, even if it was two years ago. Pull up the episode list. Find ten guests who came on right before or right after you. Connect with five or ten of them on LinkedIn this week, each with a note referencing their episode. Ten people. That is the whole assignment.
Resources Mentioned In The Episode:
Borrow the Stage Masterclass: Free on-demand training on building your speaker kit and using LinkedIn to book stages
Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative
LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability.
Work with Karen: Book a call to talk through your own visibility strategy.
Magical Quotes From The Episode:
"The stage gets you seen. LinkedIn is where you get chosen."
"Exposure doesn't pay. We want the access, and access has a shelf life of about a week."
"The audience was the borrowed stage. The guest is the borrowed network. These are not the same asset."
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