The Healthtech Marketing Show: Why Social Selling Beats Cold Outreach and What Actually Works Now

Why Social Selling Beats Cold Outreach and What Actually Works Now

On this episode host Adam Turinas closes out the four-part series on AI and sales enablement, and sits down with Tim Hughes, co-founder of DLA Ignite and one of the most respected voices in social selling. If you have felt like the channels you used to count on for pipeline just are not producing the way they used to, you’re not alone. Cold call connection rates have dropped to around 3 percent, email is getting buried by spam filters, and now LinkedIn is starting to go the same way as more salespeople lean on AI to fire off generic connect-and-pitch sequences that buyers can spot from a mile away. Tim built the only certified social selling methodology in the world, just released the fourth edition of his book Social Selling and Influence, and spent the last year building an AI platform, Azpertilo.ai, that helps salespeople sound more like themselves, not less.

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