Christelle Janse van Rensburg and Stefanie De Wet are sisters from South Africa, an architect and an engineer, who grew a kids' STEM craft business to 61 locations in three countries, then rebuilt the whole thing into a membership that now reaches 91 countries. In this episode they break down the pivot that saved everything after COVID took their income to zero in a single month.
Christelle started a Thursday-afternoon kids' craft class to relieve her own burnout. It built a wait list. Stefanie ran the numbers on a spreadsheet that night and quit her corporate engineering job the next day. They franchised it, hit a wall, and when COVID shut the in-person clubs they de-franchised on purpose and turned their former franchisees into their biggest ambassadors.
In this conversation, Christelle and Stefanie reveal: - Why they blew up a 61-location franchise on purpose - The $1,000/month math behind a class you run one hour a week - Why every ad, post, and newsletter points to one free 60-minute workshop - How twice-a-week launches cut their cost per lead to less than half - The VIP upsell and order bump that help the ads pay for themselves - The milestone they hit this year, and why it is not the part that made them emotional
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