Lou Clarke's biggest client fired her when they found out she was pregnant with her third child, dropping her household from $5,000 to $1,000 a month. Then she rebuilt everything with a piggy bank. In this episode she breaks down the comeback, the $4 million she sold through Instagram DMs, and why she walked away from a thriving one-on-one business to chase a hundred-million-dollar mission.

Lou is a third-generation bookkeeper who helps female entrepreneurs manage their money so they can keep more of what they make, without going without. After her largest client (80% of her income) fired her on learning she was pregnant with baby number three, her family went from $5,000 to $1,000 a month while carrying a new mortgage. She dug out, built a simple piggy-bank plan, discovered Profit First, and grew a multi-million-dollar one-on-one business. Now she is shifting to a one-to-many membership model to reach a much bigger mission.

In this conversation, Lou reveals:
- The client who fired her for getting pregnant (and the fall that followed)
- The piggy-bank plan that took her from bankruptcy to seven figures
- Profit First and the money she stacked without making more
- Why doing 1,059 one-on-one calls in a year became the breaking point
- "You don't need to make more money, you need to manage it better"
- The 100 million dollar mission behind her pivot
- How she sold over $4 million through Instagram DMs (and why she stopped)
- Why she was told to stop telling her story, and what changed when she didn't

FREE RESOURCE: Get the simple money-habits breakdown from this episode
→ https://podcast.stu.me

CONNECT WITH LOU:
- Instagram: https://instagram.com/thelouclarke
- Website: https://www.thelouclarke.com

CONNECT WITH STU:
- Website: https://stu.me
- Book "Predictable Profits": https://a.co/d/4GIi1uz
- Instagram: https://instagram.com/stumclaren
- Podcast: https://podcast.stu.me
- Membership.io: https://membership.io

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