How to Coach a High-Performing Sales Team

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How to coach a high-performing sales team when the target is big and the timeline is short. Simon Severino and Mike Muhlfelder (Calm Ocean Sales) take what a rowing crew learns under pressure and put it on the sales floor: find the bottleneck, know each rep's base, ask for one risk, and coach the exact moment a rep wants to slow down.

00:00 Short timeline? More calls or the right calls
2:03 Know each rep's base, then ask for one risk
5:01 Put each rep in the boat seat where they win
12:32 Spot the second your rep slows, then push
16:48 The risk they survive becomes their new normal

WHAT YOU'LL LEARN
• Why "just make more calls" can make a team slower
• How to use each rep's base rate to grow confidence week by week
• The one moment a rep really needs a coach (and what to say)
• Why a $175K enterprise rep becomes a very expensive BDR
• How to shorten recovery after losing a deal you worked on for a year

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ABOUT THE SALES SHOW
Simon Severino helps B2B founders take control of sales. 2,400+ B2B founders have gone through our programs. Every week: what works in sales right now, and what doesn't.

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