Ben and Jay welcome back the one and only Bob Moesta for a record 4th episode.  Bob is a founding father of Jobs to Be Done theory, CEO of The ReWired Group (which has a great new website) and author of the recently published Learning to Build: 5 Bedrock Skills of Innovators and Entrepreneurs.  Hear Bob talk about why he wrote the book, a couple of non-JTBD topics from the book, and what he's focusing on in his remaining 1,890 days.  Yes, it's morbid, but it will be explained.  And hopefully it's much longer than that.

Learn about another of Bob's mentor's, David T. Lord here, and his book The Visual System of Work here.

All Things Twitter, while it lasts:
Bob Moesta
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart


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