Ben & Jay have a fun Jobs to Be Done deep dive with Scott Burleson, Senior Vice President at the AIM Institute, a company on a mission to change B2B innovation.  Scott is an expert in Outcome-Driven Innovation, with deep product management and innovation experience at John Deere and Strategyn.  He is author of The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-To-Be-Done Philosophy and co-host the the Product Quest podcast.

Hear Scott talk about why he views Jobs to Be Done as a philosophy, why value propositions present us with a paradox, and his attempt to break JTBD through a dialogue about chicken wings and chicken tenders.

Alchemy - the Rory Sutherland book Scott references

All Things Twitter:
Scott Burleson (@newproductdog)
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart

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