Louise Brogan is joined by Luke Sherran, owner of digital marketing agency Falcon Digital, to make the case that YouTube is no longer optional for B2B businesses. With over a billion views across his channels, Luke breaks down why most B2B companies are using YouTube wrong — creating bottom-of-funnel content when they actually need awareness — and what to do instead.
They cover how to turn viewers into leads, why view counts aren't the most important metric, how YouTube and LinkedIn can work together as a content system, and the real time commitment businesses should expect when starting a channel.
Whether you're just considering YouTube or you've already started and stalled, this episode gives you the practical framing to make it actually work for your business.
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