I run a $100 million company in about 20 hours a week. I just got back from a few weeks in Europe with my family where I worked a fraction of that and the business kept going. In this episode, I walk through the four things we teach every expert we work with — and the third one is the one that changes everything.
Most experts are trapped by the same thing: they're so good at the work that they never make the leap from doing the work to building a machine that does the work. I break down why hiring more people is usually the wrong answer, the specific rule I use to decide what to hand off (and what to keep), and why the hardest part isn't building the machine — it's taking your hands off it and letting it run.
I also give away a free AI tool I built called the Voice Engine that trains AI to write in your actual voice instead of generic slop. Link's in the description.
"The real reason you won't delegate isn't that they can't do it well enough. It's that some part of you needs to be the one who does it. That's not standards — that's ego. And it's going to ruin your life."
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