Why wellness tourism is reshaping how hotels make money. Ft. Steve Porter of Trybe

Wellness is one of the fastest-growing categories in hospitality, and for a lot of properties it has moved from a nice-to-have into a real part of how the business makes money. Steve Porter, Co-founder of Trybe, has spent years building software for exactly that part of the hotel. Steve and Matt talk about why guests now book the spa before the room, what makes it the most complex system in a hotel to run and how wellness is redefining hospitality.