Showing off your product in real time, with real customers, changes everything. In this episode, Jason Fried and David Heinemeier Hansson walk through why 37signals has been hosting live demos and Q&A sessions since the Basecamp 5 launch, what makes the format work, and why being accessible and unafraid of your customers is underrated.
Key Takeaways
00:10 – How (and why) 37signals is embracing live sessions with customers
07:47 – Why showing beats telling when it comes to your own product
13:47 – Being open about what you don't know
16:16 – Showing work in progress without fear
17:42 – Learning to show off what you built with confidence
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