In today's BB Podcast episode (No. 141), we're visiting with Amanda Theodoropoulos of Twisted Willow Flowers in Princeton, New Jersey. What began as Amanda's teenaged plea for a summer job unexpectedly blossomed into a thriving floral design business that now supports two households - hers and her mothers. In this episode, Amanda shares how she and her mom transformed a small-town flower shop into a sought-after wedding and event studio. From working alongside her mom (who bought the shop on what Amanda remembers as a whim) to navigating the leap from retail to luxury weddings, Amanda takes us through the twists, risks, and family bond that shaped their journey. You'll hear about late-night design sessions, tough decisions, unexpected turns—including setting up a wedding just four days postpartum (she doesn't recommend it)—and the deep joy she still finds in flowers after all these years.
Join us as we chat with Amanda about:
How her high school job led to owning a flower shop with her mom
The leap from retail floristry to exclusively weddings and events
Balancing artistry, family, and business growth
Building relationships with planners and other vendors
Their client process, from first inquiry to wedding day
The emotional highs and lows: favorite parts of the work and the heartbreak of floral waste
Looking ahead: workshops, mentorship, and the future of Twisted Willow Flowers
This episode of the Botanical Brouhaha Podcast is brought to you by: Madrid Flower School
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