Episode overview

In this FITLETE Radio Coach’s Spotlight, Bryce breaks down how he coaches people who are stuck in that cycle of starting over, why not everyone needs to live under a barbell, and how he builds sustainable programs around real life instead of fitness perfectionism. You’ll hear his origin story, the moment he realized coaching was his calling, and the mindset that keeps him learning and evolving in the industry.

Who is Bryce?

Bryce, a dedicated personal trainer and proud owner of B3 Coaching in Edmonton, Alberta, is well-trained through NAIT’s two-year diploma program, holds a CSEP-CPT certification, and stays committed to ongoing learning through Prescript and mentoring. His passion is helping people who often find themselves restarting their fitness journeys, guiding them to build lasting mental and physical resilience. He focuses on intention-driven workouts, correct movement techniques, and small, manageable lifestyle changes to support lasting habits.

Connect with Bryce

* Website: b3coaching.ca

* Instagram: @brycemacarthur



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