The plant-based movement has changed.

But has it changed for the better?

In this video, we discuss a provocative video from Jeff Nelson who argues that the plant-based movement has “lost its way” by moving away from its original focus: using diet to reverse chronic disease.

The conversation explores whether plant-based messaging has become too complicated, whether we've lost the simple message that helped build the movement, and why the carnivore movement has been so successful at communicating its ideas.

Is modern plant-based messaging too complicated? Has the movement become too focused on identity and purity? Or is this simply what happens when science and society evolve?

And perhaps most importantly: what is the goal of the plant-based movement today?

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