Greg Roeder breaks down how he turned a pickle-ball league and community events into a steady stream of high-end, referral-only business. He explains the “invisible agent” problem and shares his 3M framework: mobilize your people, make content for your dream clients, and multiply your impact through systems and support. Greg walks through how he uses niche-specific newsletters, short-form video, and authentic signature events to become the obvious choice for $1M+ buyers and sellers. Greg also reveals how redefining success beyond being “on” 24/7 helped him scale from $12M to $40M in volume without sacrificing his personal life.
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