421. How Nuuly is shaping the future of fashion rental

Fashion rental is changing how consumers think about their closets, and Nuuly has been helping shape that shift since launching in 2019. Kim Gallagher, executive director of marketing and customer success at Nuuly, discusses the origins of the rental business, the importance of staying close to customers, and why moving quickly and decisively matters in retail. She also shares her approach to leadership and what changing consumer behaviors could mean for the future of the industry.

(00:00:00) From the service industry to retail

(00:05:35) Building Nuuly around the customer

(00:13:25) Taking risks and leading through change

(00:23:20) Keeping up with changing customer behavior

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

• Get ready for NRF 2027: Retail’s Big Show in NYC

• Become an NRF member and join the world’s largest retail trade association

• Learn about the NRF Foundation at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

• 412: How Brieane Olson is shaping the future of youth retail at Pacsun

• 413: Leading Carhartt through growth, culture and change

• 403: Building a people-first culture in modern retail with Ulta Beauty