Halloween is no longer just one spooky night in October. NRF Vice President of Industry and Consumer Insights Allison Zeller joins Retail Gets Real to unpack the latest Halloween data, from consumer spending and earlier shopping to costumes, candy and how economic concerns are shaping the season.

(00:00:00) Why Halloween shopping is starting earlier

(00:05:59) When is it too early for Halloween?

(00:09:23) The great Halloween candy debate

(00:13:49) What’s trending in Halloween costumes

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• Find more episodes at retailgetsreal.com

Related:

• 397: What’s driving holiday shopping in 2025

• 394: Halloween trends: What’s driving record spending

• 410: Inside the art of experiential retail at Hershey’s

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