In this season finale, Kiki welcomes back Heta Hyttinen after eight years of our first interview at Tuska Festival in 2018. Together with Katja Vauhkonen, these expert #WomenInMetal share their experiences in artist management and PR as well as why live music remains an irreplaceable experience for Metal fans.

From the real rewards of managing smaller bands to navigating the rise of AI-generated music, Heta and Katja offer a confident perspective on what it really takes for bands to thrive today - SPOILER: there is no true recipe for success.

00:00 Heta Hyttinen & Katja Vauhkonen on the Bleeding Metal Podcast
06:23 The Passion Behind the Industry
10:04 The Evolution of the Music Industry in the Internet Age
17:02 Choosing Musicians and Bands to Manage
22:09 The Music Industry's Dark Side: Sexism
26:03 Balancing Family and Career in Music
27:32 The Role of Accountability in the Music Industry
30:58 Promoting Diversity in the Music Industry
32:50 Creating Opportunities for New Talent

Find out more:

Recorded on April 23rd, 2026 at On The Rocks in Helsinki.

Bleeding Metal is hosted, produced, and edited by Karina Coss & Kiki⁠ with Riverside⁠.

Subscribe now to the Bleeding Metal Podcast wherever you listen and watch the video episodes on YouTube. Find more links on: https://linktr.ee/bleedingmetalpod

Intro music by ⁠Savvier Nelson⁠⁠⁠ with vocals from himself and Kiki, as well as the familiar jingle vocals from singer Jelena Dobric⁠⁠⁠.

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