In this episode, Kiki welcomes Podcast friend Reetta Sjödin, A&R of Mimmi Label. Her journey from childhood festival-goer to launching a label that champions women, non-binary, and diverse artists proves change is not only possible but necessary.

We break down the importance of community, mentorship, and asking questions in order to open doors that aren’t offered to us. Reetta’s efforts inspire others to challenge societal stereotypes. We also explore the Finnish love for karaoke and its therapeutic effects.

00:00 Bleeding Metal welcomes Pod Friend Reetta Sjödin
04:23 Founding Mimmi Label
06:04 Lessons Learned from Industry Experience
07:07 Karaoke World Championships
08:31 The Popularity of Karaoke in Finland
11:13 Growth and Development of Mimi Label
12:33 The Meaning Behind the Name 'Mimmi Label'
14:18 Dream Collaborations and Artist Aspirations
16:15 Breaking Stereotypes and Promoting Inclusivity

Find out more:

Recorded on May 20th, 2026 at On The Rocks in Helsinki.

Bleeding Metal is hosted, produced, and edited by Kiki with Riverside⁠:

Subscribe now to the Bleeding Metal Podcast wherever you listen and watch the video episodes on YouTube. Find more links on: https://linktr.ee/bleedingmetalpod

Intro music by ⁠Savvier Nelson⁠⁠⁠ with vocals from himself and Kiki, as well as the familiar jingle vocals from singer Jelena Dobric⁠⁠⁠.

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