Ross McIsaac: New Zealand Wool Collective CEO on the proposed levy aimed to boost demand and add value to the industry

There's a new push to boost the value of Kiwi wool. 

Next year growers will vote on a proposed levy of two to three cents per kilo to invest in research, market insights, and add value to the industry. 

The vote will be held in February, with the levy potentially taking effect in late 2027. 

NZ Wool Collective CEO Ross McIssac told Mike Hosking there's an increasing need for information and evidence around both how the wool is produced, and how it performs at a fibre level and a product level. 

So the levy would be used to fund that research, and, he says, it would be used to support others to do more with wool and develop new products. 

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