If you’re exhausted by creating a brand-new presentation every time you’re invited to speak, I get it. You want the talk to fit the audience. But customizing your message is very different from reinventing it.
In this episode, I’m joined by our coaches Diane Diaz and Erin Mark to talk about how we each use one foundational signature talk across different audiences, industries, and formats.
Erin shares how she adapts her CALM framework for everything from a six-minute-and-40-second PechaKucha talk to a 60-minute keynote.
Diane explains what to keep, what to change, and why your stories should be the last thing you cut when time is tight.
In this episode, we talk about:
- Why customizing a signature talk is different from creating a new talk from scratch
- The core elements that should stay consistent across speaking engagements
- How Erin adapts her CALM framework for different industries and talk lengths
- How Diane changes stories and audience engagement without losing her central message
- Why listing 10, 15, or 20 speaking topics can make you harder to remember and refer
- How our Brand Voice Canvas connects your mission, expertise, methodology, and experiences
- What Erin did when she was assigned a topic outside her expertise
- How to expand a keynote into a workshop without turning it into a content dump
- How your signature talk can become podcast talking points, website copy, and months of LinkedIn content
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/486/
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Learn more about our speaking retreat in Orlando: https://www.speakingyourbrand.com/live/
Connect on LinkedIn:
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Join us for our three-day speaking retreat, happening in February 2027, in Downtown Orlando, Florida.
You'll create and refine high-impact Signature Stage Segments - the kind that set you apart as a speaker; practice onstage multiple times with our expert coaching and feedback; and professionally film your dynamic segments in front of a warm, supportive audience so you have edited video and a speaker reel to show event organizers what you can do.
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Early bird pricing is on for a limited time.
