Cole Schafer quit a soul-crushing cubicle job, spent a year tearing out carpet for $15 an hour, and used every spare moment to build his copywriting skills… eventually growing his creative shop, Honey Copy, to six figures in five years. In this episode, the master of hooks and headlines shares the copywriting fundamentals that get results: why your first sentence is the most important thing you'll ever write, the only two reasons people buy anything, and how to use his 20% rule to write world-class headlines. Plus, Cole's philosophy on life and creativity that will stick with you long after you hit pause: "It's all material."
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