Nenuca Syquia: Better by Design, Building a Company People Would Pay to Work At

From Corporate to Founder. Navigating Growth. Building with Intention.

In this episode of Growing With Purpose, Jean Moncrieff speaks with Nenuca Syquia, Founder and CEO of Better Organizations by Design (BOxD), about building a business that grows without losing sight of what matters most.

Nenuca shares her journey from corporate leadership to launching BOxD just before the pandemic, stepping into entrepreneurship without a network and building a client base from scratch. What began as a desire to do more meaningful work quickly became a test of resilience, as she navigated uncertainty, rejection and the realities of scaling a business.

This conversation explores what it takes to grow with intention, how to avoid “success disasters” where growth outpaces delivery, and why building systems and teams is more important than relying on the founder. Nenuca also reflects on the personal side of leadership, from pressure and fear to learning how to trust others and not carry everything alone.

Key themes include:

• Intentional growth vs growth for its own sake
• Scaling without compromising delivery
• Reframing sales from selling to helping
• Building systems and reducing founder dependency
• Handling rejection and making tough people decisions
• Aligning business growth with personal purpose

A grounded and honest conversation for leaders who want to build something meaningful and sustainable over the long term.