AI is everywhere but is it helping or hindering coaches and fitness professionals? In this episode, Claire and Maggie share their honest experiences using AI tools such as Claude and ChatGPT in their businesses and everyday work. They discuss how AI can be a powerful tool for brainstorming ideas, proofreading content, challenging assumptions, and saving time on repetitive tasks, while also exploring its limitations, biases, and tendency to get things wrong.
The conversation highlights why critical thinking, expertise, and human connection remain irreplaceable in coaching and personal training. Rather than seeing AI as a replacement for professionals, Claire and Maggie argue that its greatest value lies in acting as a supportive "critical friend", helping spark ideas and enhance productivity while keeping humans firmly in control.
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