If you're a project manager, an engineer, or anyone else who ends up on customer calls without "sales" in your title, this one's for you. Bill lays out eight principles that separate a savvy, confident communicator of value from someone who accidentally talks their way out of a deal.
You'll learn why your job isn't to convince the prospect they need help — it's to create the environment where they convince themselves. You'll hear why the problem a buyer states first is almost never the real problem, why status quo should always be on the table, and why people don't actually buy your solution — they buy the roadmap to it.
Whether you're an accidental salesperson yourself, or a sales leader bringing non-sales teammates into strategy calls, these eight principles will get everyone speaking the same language before the next customer conversation.
12 Bold Moves - Audiobook: Want to break free and soar to new heights? "12 Bold Moves" the Audiobook, is your gateway to a fearless reinvention of self and unlocking unprecedented sales success. Get your FREE copy now at http://12boldmoves.com/audiobook.
Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.
Schedule a Call: If you'd like to learn more about how Bill can help you or your team reach your potential, schedule a call at http://scheduleacallwithcaskey.com.
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