Hold Them to Their Goals, Not Yours: Tom Izzo’s Rule for Accountability

Michigan State coach Tom Izzo has every player write down five things they want to accomplish that season, then holds them accountable to their words, not his. In this episode, Jake breaks down why accountability lands differently when it’s tied to a goal your people set for themselves, and how to turn a vague goal into something clear enough to check every week. You’ll get two real examples from a team Jake coached and a challenge to sit down with your people and revisit their goals this week.

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