What We Got Wrong About Social In 2026

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A full, honest audit of their own social strategy. They set a 2025 plan to ramp volume, raise quality and lean more personal, and here they grade it. Neil puts social at two to three percent of attributable revenue, explains why it works for mid-market and SMB but not for enterprise, and makes the point that an enterprise logo on a five thousand dollar contract is not an enterprise deal. Eric breaks down the webinar formats that convert and why he copies proven ones rather than inventing his own.

Key takeaways ◾ Social is 2 to 3% of attributable revenue, and still worth doing ◾ Social opens enterprise doors but rarely closes enterprise contracts ◾ Copy the formats that already convert instead of building from scratch

Chapters 00:00 Our 2025 social plan vs mid-2026 reality 07:46 Sponsor break