AI Is Changing Buyer Behavior: Here’s Why Community Matters More Than Ever

AI is changing how B2B buyers research, evaluate, and choose vendors. As automation and AI-generated content become more common, trust, community, and authentic human relationships are becoming the real competitive advantage.

In this episode of StrategyCast, Lori Jones sits down with Carter Hostelley, founder of Leadtail, to explore why community-driven marketing, advocacy, and credibility matter more than ever. They discuss how buyer behavior is evolving, why traditional demand generation is losing effectiveness, and how marketers can build brands that buyers actually trust in an AI-first world.

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==Let's Break It Down==

• 01:42 Carter's journey into social media and community building
• 05:31 Why marketers don't control the brand anymore
• 07:04 Community, advocacy, and the future of B2B marketing
• 08:56 How AI is changing buyer behavior and decision making
• 11:20 Authenticity versus AI-generated content
• 14:00 Why advocacy beats traditional demand generation
• 17:55 Building community by adding value first
• 23:03 Why LinkedIn is becoming the new email
• 31:00 LinkedIn newsletters, events, and articles that marketers overlook
• 36:25 What successful B2B marketers will do over the next five years
• 38:29 Final advice and where to connect with Carter

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