I'm at The Lodging Conference with Greg Friedman, CEO of Peachtree Group, talking about what happens when the cost of money moves faster than the economics of a hotel deal.

Greg walks through a hypothetical $25 million loan where annual interest expense jumps from about $1 million to $2 million. Add higher operating costs and the margin for error gets very thin.

Owners must drive more revenue, protect NOI and take a much harder look at what an asset is really worth.

We also get into the odd split in today's market: developers face tougher economics while existing owners benefit from less new supply. Higher rates keep changing #HotelInvestment decisions, but Greg still sees opportunity for people who understand the fundamentals and know where to look.

Watch this one for a sharper read on hotel values, development and ownership strategy across #Hospitality.

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